Ntsikelelo Shange Jewellery Practice 3 2019: STH Project

RESEARCH

The survey found that the best loved gin concoction was still the Gin and Tonic, thought gin cocktails were once again on the rise with both the martini and the negroni growing in popularity.Interestingly, over half of those surveyed now expect to ‘always’ be asked which gin they would like when ordering gin in a bar.

The survey also showed that households are now buying in more bottles of gin than ever before, with over 80% of those asked admitting to having more than 2 brands of gin in their house at any given time. It seems the results not only give a unique glimpse into the market’s buying habits but also provide a testament to the growing popularity of the UK’s fastest growing spirit category.

What exactly is gin?
Well, according to Collins, gin is ‘an alcoholic drink obtained by distillation and rectification of the grain of malted barley, rye or maize, flavoured with juniper berries.’

What types of gins are there?
Gin can be classed in three ways: by production, region and flavour.

PRODUCTION

• Gin – Flavours are added to the neutral sprit when bottling (so all non-distilled gin is cold compounded, as above).
• London Gin – Flavours (natural only) are distilled with the neutral spirit and a touch of sweetener may be added after, like Tanqueray London Dry and Hope on Hopkins London Dry. (Note it doesn’t have to be made in London).
• Distilled Gin – This is usually what we’re taking about when we say ‘gin’. Flavours are distilled with the neutral spirit, and more may be added after, like Bloedlemoen Gin and Tanqueray No Ten.
• Dry Gin – Any gin can be classed as ‘dry’ if the sugar content is less than 0,1g/Litre, like Ginifer Joburg Dry Gin.

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